PRODUCTS AND SERVICES
ADDITIONAL PRODUCTS / SERVICES
FEATURES ADVANTAGES BENEFITS
|US ENCLOSURE DESIGN STUDIO
BACKGROUND AND HISTORY
American Product Design
Some of this material is
covered in a book titled American Style:
Classic Product Design from Airstream to Zippo by Richard Sexton,
KEY ELEMENTS AND ATTRIBUTES OF AMERICAN PRODUCT DESIGN:
RADICAL REDESIGN RATHER THAN INCREMENTAL IMPROVEMENTS
FORM FOLLOWS FUNCTION-
AMERICAN SHAKER STYLE FURNITURE AND CONSTRUCTION/DECORATION
American design affirms the power of human beings to create,
improve, and reshape their environment, with the aid of scientific knowledge,
technology and practical experimentation, and is thus is optimistic in its
essence. Some concepts of USA design include:
(1) the sense of forward-looking
contemporaneity, (2) the belief in the power and potential of the
machine and industrial technology
The following page has two sections.
1. Product examples that do not generally feature outside influences and are pure American looking products.
Products that when viewed instantly evoke the the USA.